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56203 resources
Tutorial from: Apache Week
W3C's description of the Extended Log File Format. Most flexible of the log formats
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.
Combining ethnographic and clickstream data to identify user Web browsing strategies. This paper describes a novel approach combining data from direct observation, user surveys and server logs to analyze users' browsing behaviour.
Review of WebTrends, with mention of other tools.
An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
Explains improving traffic analysis by configuring Apache logs.
Describes both do-it-yourself and companies which help analyze site logs.
A roundup of skills, training and salary information for Web data analysts.