Science

How to build metaphors and how to use metaphors as learning tools.

This paper examines some of the metaphors that have evolved as we have incorporated computer technology into our lives.

Two strategies for a systematic procedure to reconstruct metaphorical concepts and metaphorical reasoning in everyday language.

Article in metaphorik.de by Brigitte Nehrlich.

Article by Olaf Jäkel in metaphorik.de. Summarizes the cognitive theory of metaphor in nine hypotheses. These are seen to be corroborated by an analysis of biblical journey metaphors, although the validity of the 'invariance hypothesis' is questioned.

Research project which simulates reasoning about mental states and metaphor in a rule-based system. Various papers and a metaphor databank.

Definitions and examples of metaphor, simile, dead metaphors and mixed metaphors.

Expert in cognitive metaphor, conceptual blending and other areas of communication and creativity. Book descriptions, selected articles and links.

Abstract of Orly Goldwasser's book 'From Icon to Metaphor: Studies in the Semiotics of the Hieroglyphs'.

Explores the role of metaphor in Plato's texts, postmodernist works, culture, and technology.

A research and consulting firm which uses the Zaltman Metaphor Elicitation Technique (ZMET) to reveal the consumers' subconscious motivation.